Saturday, January 29, 2011

Health -- Fun is the way

Thanks to Helen Perry for introducing me to the site  the fun theory

They say "This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better"

Hallaluah and Here Here... there are so many ways that fun is health promoting and creative fun, well it is probably twice as good for us.

In the behavior change challenge presented here there is a set of stairs, with a moving escalator next to it .... both of which lead to the same spot on the floor of the upper level.  Given the choice of the two nearly 97% of the people took the escalator which is pretty typical.   Then a group of engineers got together, and decided they wanted to reverse the percentage. 
Notice what these scientists did. Clever huh?  Now, 66% more people take the stairs, than ride the escalator.
Length: 1:47

Enjoy the short video -- it really speaks for itself and then check out their site to see more challenges and solutions.  Would that we could see public health programs like this.

I will admit I didn't know what they were going to do and was charmed with the design. It has made me look at my every day environment differently.  Any suggestions for ways you would like to see fun added to your world?


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